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The skin care industry continues to grow, in spite of the ups and downs of an unstable economy. The U.S. total skin care market is currently valued at $15 billion and grew by 2.9 percent in 2007. The facial skin care segment leads the way, with 20 percent of the total skin care category. The growth is attributed to the increasingly technically advanced facial skin care products that focus on anti-aging properties. Also, an increase in the awareness of the dangers of too much sun exposure has led to growth in the sales of sunscreen products. The skin care industry has also shown a growth in the figures for vitamins, oil-free moisturizing formulations, antioxidants, salicylic acid and retinol.


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